Dramatically improve the
ROI of your
direct mail with Cross-media Campaigns!
Cross-media campaigns provide a way for marketers to improve their marketing ROI while gaining increased visibility for their company. Increased ROI comes from higher response rates, the result of improved messaging relevancy and easier, more effective ways to respond. Message relevancy is increased through personalization techniques that enhance a consumer’s inclination to read the direct mail, create a sense of familiarity, engage the audience, and ultimately compels them to act. These techniques can be further leveraged by blending basic information such as age, income, gender, geography, and relationship history into a uniquely different message to every recipient of your campaign. Real time tracking and measuring of results then enables the refinement of the marketing message, better definition of the target audience, and the creation of an ongoing cycle of analyzing results, personalizing messages, and realizing success!
Common elements of a Cross-media campaign are:
- Contact via online and traditional media channels, including direct mail, e-mail, personalized URLs (PURLs), micro-websites, and auto-generated responses
- One-to-one, customized marketing messages
- Responses, and non-responses, used in a feedback loop to modify message content and tailor offers
Keys to Cross-media campaign success are:
- The list - use your data to segment your market
- The offer - it must be compelling, something everyone would want. It can vary for different market segments or to see which offer draws best
- Personalization - use variable data technology and a selection of color imagery to create personal messages that capture the imagination
Industry surveys have shown that almost 75% of consumers prefer offers via traditional mail, but often overlooked is 42% of those consumers who prefer to respond online. The integration of print and digital marketing builds an interactive relationship with prospects and customers alike. The hidden value of Cross-media campaigns is the wealth of data collected and the ability to react to it in a timely manner. Personalized URL landing pages provide immediate insights into the effectiveness of the campaign and its offers. The entire campaign can be tracked with detailed reporting that is available 24/7.
To learn how we can help you tap the power of Cross-media campaigns to accelerate your business, call 800-233-0107 or email us at email@example.com. One of our experienced professionals will be happy to guide you through the process.